Providence College Athletics

The Engagement Answer

12/5/2004 12:00:00 AM | Women's Volleyball

Can be Summed up in the following words.

1. COMMITMENT: Make a Commitment to the Customer with everything you do.
2. CONSISTENT: It takes a while for prospects to trust you and if you change your marketing, media, and identity, you're hard to trust.
3. AMAZEMENT: Be sure all aspects of your business epically your marketing always reflects that amazement. It's always there.
4. CONVENIENT: People now know that time is not money, but is far more valuable. Respect this by being easy to do business with and running your company for the convenience of your customers, not yourself.
5. CONFIDENT: In a nationwide test to determine why people buy, price came in fifth, selection fourth, service third, quality second, and, in first place -- people said they patronize businesses in which they are confident.
6. INVOLVEMENT: This describes the relationlship between you and your customers. You prove your involvement by following up; they prove theirs by patronizing and recommending you.
7. DEPENDENT: The Customer can undoubtedly depend on you.
8. SUBSEQUENT: The real profits come after you've made the sale, in the form of repeat and referral business.

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