Providence College Athletics
Athletics Signs 10-Year Multimedia Rights Extension With Learfield
3/1/2016 12:00:00 AM | General
"We are excited that we will be continuing our partnership with Learfield," Driscoll said. "We believe that Learfield is the industry leader. Learfield plays an integral role in helping us to generate additional funds to support our student-athletes as they strive for success."
Learfield has been the exclusive multimedia rights holder for the Friars since February 2014, when it acquired the assets of Nelligan Sports Marketing. Providence Friars Sports Properties is Learfield's dedicated team which manages all aspects of the rights relationship and works with local, regional and national businesses wanting to align with athletics through venue signage; event sponsorships; television; digital engagement and visibility via www.friars.com, radio game broadcasts and coaches' shows on the Providence College Sports Network.
"We are pleased to extend our relationship with Providence College," said Greg Brown, Learfield CEO. "Director of Athletics Bob Driscoll and his team are tremendous partners. Our ongoing strategic collaboration serves as a catalyst as Providence Friars Sports Properties continues its work developing creative marketing solutions for sponsors to connect to the Friar brand."
Learfield has been embedded in the collegiate sports landscape for more than four decades. The company manages multimedia rights and sponsorship initiatives for 120 collegiate properties nationwide, including four other BIG EAST Conference members Butler, Marquette, Seton Hall and Xavier. To learn more about the company, including its history, affiliated companies and job opportunities, visit www.learfieldsports.com.
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